Blue is the colour most people reach for near water, and it covers a wide range: inky navy, Mediterranean cobalt, faded indigo, turquoise and pale aqua. This collection brings together the blue pieces in the Club Moda range — dresses, caftans, shirt dresses and cover-ups — so you can shop by shade instead of scrolling past every print in the catalogue.
Which blue suits which trip
Deep navy behaves like a neutral. It photographs cleanly, hides a day at the beach and is the safest choice for a cruise dinner or a beach-wedding guest outfit. Mid-tone cobalt and Mediterranean blue-and-white prints are the Amalfi and Greek-island look, and they sit especially well against whitewashed architecture. Turquoise and aqua are the resort shades — brightest in full sun, best against a tan, and the ones that read most obviously as vacation.
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Navy and indigo: evening, town, anything you want to wear twice.
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Blue florals and palm prints: daytime, brunch, the walk from pool to lunch.
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Turquoise and aqua: swim cover-ups and mini dresses, strongest in tropical light.
Building an outfit around blue
Blue takes both metals, so gold or silver jewellery works. Tan and cognac leather sandals warm up a cool navy; white and raffia accessories keep turquoise looking fresh. Blue-and-white prints are the easiest to repeat across a week because they mix with denim and with white separates.
If you want the opposite end of the palette, see white beach and resort dresses. For print-led rather than colour-led browsing, try tropical print dresses and cover-ups or floral dresses. Longer shapes live in maxi dresses, and the Mediterranean edit sits in Club Moda Positano.
